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Effective Strategies to Generate and Follow-up With Leads for Home Remodeling
Do you stand out in today's crowded digital marketplace? Every home remodeler strives for effective digital marketing to grow their businesses. With changing trends and digital marketing platforms, traditional marketing methods need support strategies to generate leads and more sales. To keep up with home remodeling marketing, here are the 15 best digital marketing strategies to stay ahead in 2024.
Key Takeaways
1. Go Digital: In 2024, it's crucial for home remodelers to use online marketing methods. This means being active on social media, making your website easy to find on search engines, and creating engaging videos to showcase your work.
2. Make It Easy for Customers: Focus on making it easy for people who visit your website to become customers. This involves providing a smooth website experience, clear calls-to-action, and simple ways for visitors to become clients.
3. Use Different Tools: Use a variety of digital tools like paid advertising, email marketing, and chatbots to connect with potential and existing customers. Keep an eye on how well your marketing is working and learn from what other remodeling companies are doing online to stay competitive.
1. Increase your social media presence.
With more homeowners turning to social media to search for home remodeling services, recommendations, and inspirations, and 71% of consumers more likely to purchase a service from a brand they recognize, a strong online presence becomes a fundamental strategy. Showcase your company's expertise, highlight successful home remodel projects, and engage directly with prospective customers. You can share high-quality images and videos of your work, offer valuable remodeling tips, and respond promptly to inquiries. That way, as a home remodeler, you can build trust and credibility within your target audience. The interactive nature of social media enables remodeling contractors to nurture meaningful relationships, gather current customers' feedback, and stay updated on home improvement industry trends. Embracing social media as a central part of your digital marketing strategy empowers remodeling companies like yours to gain a competitive edge and establish themselves as reliable, customer-focused professionals.
2. Optimize your website.
A well-optimized website will ensure the site rank higher in search engine results. It makes it more visible to interested prospects actively searching for remodeling services. Incorporate relevant keywords, create compelling content, and improve the user experience.
Econsultancy's report states that 88% of customers are less likely to return to a site after a bad experience. A remodeling company's website should load quickly, perform well on mobile devices, and is secure, enhancing user satisfaction and credibility. A well-optimized website is a powerful tool to showcase the remodeler's expertise, past projects, and customer testimonials. It establishes trust and drives conversions. Website optimization allows a remodeling company to stand out, generate high-quality leads and increase visibility in search engines.
3. Plan to boost website conversion rate.
The average conversion rate for the home improvement industry is 7.2%. Through conversion rate optimization (CRO), you can maximize the effectiveness of your online efforts as a home remodeler. Identify and enhance your website and digital campaigns that resonate most with your audience through data-driven analysis, A/B testing, and user feedback. Provide a seamless and engaging user experience, optimize calls-to-action, and streamline the conversion process. This strategic approach not only boosts the return on your digital marketing investments. It also strengthens your brand reputation, positioning you as a customer-centric and trustworthy choice.
4. Invest in making video content.
Video has become the preferred medium for online audiences, offering engaging ways to showcase your home remodeling projects. A recent study highlights its effectiveness, with 89% of people saying that watching a video has convinced them to buy a product or service. You can demonstrate your expertise and craftsmanship as a home remodeling company through high-quality videos. Highlight before-and-after transformations, create project walkthroughs, share expert tips, and present client testimonials. You can share these videos on various platforms, including websites, social media, YouTube, and email campaigns. Videos maximize reach and engagement with potential clients. Video content sets remodeling companies apart. It provides an immersive experience that resonates with your target audience and drives higher conversion rates.
5. Create quality home remodeling content.
As indicated by the Content Marketing Institute, 70% of marketers in the B2C sector incorporate content marketing into their broader marketing approach. Provide valuable information and engaging home remodeling content. Showcase stunning before-and-after images, interactive 3D tours, and informative blog posts about remodeling trends and tips. Well-optimized content marketing also improves search engine optimization. It ensures your website is easily discoverable and visible on search engines. Share success stories and client testimonials and incorporate video content to enhance trust and foster a sense of authenticity. Leveraging social media to promote content further amplifies your reach and engages with a broader audience. By prioritizing content marketing, remodeling companies can connect with prospects and build lasting relationships.
6. Focus on local search engine optimization (SEO).
Local SEO helps remodeling companies target customers in their specific locations and connect with potential clients actively seeking their services. According to Birkett, 40% of SEO campaigns tracking ROI achieved a 500% or better ROI. Optimizing your website and online presence for local search results, such as "home remodeling services near me." can boost your online visibility on search engines and local directories. This approach ensures that your local remodeling company appears prominently in local search results. It raises your chances of attracting remodeling leads and converting them into new customers. With more consumers searching online for local businesses, remodeling companies should prioritize Local SEO in 2024 to establish a strong online presence.
7. Utilize paid advertising.
Paid digital advertising allows you to reach a highly targeted audience. It increases your visibility and lead generation. Strategically place ads on platforms like Google, social media channels, and relevant construction industry websites. It will help showcase your unique remodeling services and specialties to a broader audience. Paid digital ads enable a remodeling company to outpace its competitors, drive traffic to its website, and generate leads. In 2016, according to Formstack, around 17% of marketers employed PPC ads as a method for generating leads. You can leverage data analytics and insights from paid ad campaigns to refine your marketing strategies continually. Ensure you stay relevant and impactful in the ever-evolving digital world.
8. Target previous website visitors with ads.
A home remodeler can strategically target individuals who have previously visited their website to convert them into customers. Based on a Marketo study, approximately 4% of website visitors are ready to purchase on their initial visit, indicating that the vast majority of visitors, about 96%, are still in the early stages of the buying process. Carefully craft remarketing or retargeting ads and display them across various online platforms, including social media and websites, to remind potential clients of your services. It keeps the brand top of mind and reignites their interest. This personalized approach nurtures leads, increases brand visibility, and encourages potential customers to return and complete their remodeling job. Home remodelers can then efficiently allocate their marketing budget and boost conversion rates.
9. Employ email marketing ideas.
A remodeling company can effectively engage with its existing and prospective clients, nurture relationships and build trust through email marketing campaigns. Email marketing can keep the audience interested in the remodeler's services through personalized and targeted content. Showcase your recent successful projects, offer exclusive discounts, or provide valuable remodeling tips. Email marketing automation allows for timely follow-ups, lead nurturing, and collection of online reviews, streamlining communication and enhancing customer satisfaction. HubSpot Blog Research in 2021 indicates that the most successful approaches in email marketing campaigns include segmenting subscribers (78%), personalizing messages (72%), and utilizing automated email campaigns (71%). With its cost-effectiveness and ability to reach a wide audience, email marketing remains an essential component of the digital marketing strategy.
10. Integrate user-friendly chatbots.
Chatbots provide instant and personalized communication with potential clients on websites and social media platforms. It enhances customer engagement and user experience. These virtual assistants can answer frequently asked questions, offer design tips, provide remodeling project estimates, and even schedule appointments, ensuring efficient lead generation and nurturing. By automating these tasks, chatbots free up valuable time for a remodeling company, allowing them to focus on more critical aspects of their business. Additionally, a real-time response gives a sense of trust and reliability, positively impacting the brand image. Chatbots empower home remodeling businesses to deliver exceptional customer service and generate more leads.
11. Create a referral and loyalty program.
A well-executed referral program encourages satisfied customers to refer friends, family, and colleagues to the home remodeling company. It increases the chances of converting those remodeling leads into clients. Research found repeat customers are worth 10x more than their initial purchase and refer 50% more people. Reward repeat customers to foster long-term relationships and encourage them to choose the remodeling contractor for future projects. A home remodeler can attract new clients and cultivate a loyal customer base by utilizing digital platforms to promote these programs, such as social media, email marketing, and personalized incentives.
12. Utilize customer-generated content for promotion.
User-Generated Content (UGC) involves encouraging customers to share their experiences, before-and-after photos, and testimonials on various digital platforms, such as social media, websites, and review sites. This approach fosters authenticity and trust, as potential clients are more likely to be influenced by real-life success stories from satisfied customers. UGC enhances engagement and builds a community around the remodeling company's brand. As consumers increasingly seek authentic connections with businesses, UGC is a valuable tool to showcase the remodeler's expertise and craftsmanship, leading to increased brand visibility and higher conversion rates. For instance, Yotpo's research revealed that websites incorporating UGC experience a conversion rate that is 161% higher compared to those that do not utilize UGC.
13. Track your performance.
Tracking performance enables remodeling companies to monitor and analyze the effectiveness of their digital marketing efforts comprehensively. A remodeling company can gain valuable insights into what strategies are working and what needs improvement. Closely track key metrics such as website traffic, lead generation, conversion rates, and social media engagement. This data-driven approach empowers you to make informed decisions, optimize your marketing campaigns, and allocate resources more efficiently. As a result, a remodeling company can adapt quickly to market changes, identify emerging trends, and stay one step ahead of its competitors.
14. Utilize automation tools.
These automation tools streamline various aspects of your marketing tactic. It saves time and resources while enhancing efficiency. A remodeling company can focus on more strategic and creative aspects of its marketing strategy by automating repetitive tasks. These tasks may be social media posting, email campaigns, lead nurturing, and customer follow-ups. Automation also allows for personalized and timely communication with prospects and clients. Zapier's data shows that 35% of small and medium-sized businesses (SMBs) state that the utilization of automation enables them to enhance their customer service and support. Data-driven automation tools provide valuable insights into campaign performance. It enables remodelers to make data-backed decisions and continuously optimize their marketing campaigns. A remodeling business can establish a stronger online presence and nurture customer relationships.
15. Analyze competitors' strategies.
By closely examining what other remodeling businesses are doing in the digital space, a remodeling company can gain valuable insights into emerging trends, successful tactics, and potential gaps in the market. Understand your competitors' strengths and weaknesses to differentiate your business effectively, optimize your digital marketing efforts, and identify untapped opportunities. Create more targeted campaigns, optimize your online presence, and provide a superior customer experience, to position your company as a remodeling industry leader.
Marketing is an essential aspect of any remodeling company, and it's vital to stay up-to-date with new home remodeling marketing strategies to remain competitive in the market. By incorporating these marketing ideas into your plan, you can attract new clients, retain existing ones, and grow your home remodeling business.
